Documentary Campus Masterschool in Köln
16. November 2017, 16:00 - 19:00 Uhr
Am 16. November gastiert die Documentary Campus Masterschool mit Unterstützung der Filmstiftung NRW in Köln. Im Fokus stehen Impact Strategien, Crowd Funding und die Zusammenarbeit von Produzenten mit alternativen Finanzierungspartnern. Das Programm findet in englischer Sprache statt. Die Teilnehmerzahl ist begrenzt.
16:00 - 16:15 Welcome & Introduction
16:15 - 17:00 European Crowdfunding
Case Study: Mr Gay Syria, Christine Kiauk, Coin Film, Cologne, Germany
Crowdfunding is always about two important goals: raising the funds and building a crowd. It is part marketing activiation, part financing plan. In recent years, crowdfunding has supported films in closing financing gaps. The most prominent platforms are Kickstarter and IndieGoGo. For 'Mr Gay Syria' Coin Film decided to work with a European platform called 'Kiss Kiss Bank Bank'. How did they build their audience to reach their 35K goal?
17:00 - 17:45 Partnership Engagement - Growing a Movement
Case Study: UNREST, Sarah Mosses, Together Film, London, UK & Lindsey Dryden, Little by Little Films, London, UK (via skype)
When considering the main objectives of creating a campaign, some focus just on the marketing awareness to drive sales, whereas others focus on building a movement for change. However, when engaging with potential partners and supporters of an issue, you can build marketing value and push for strategic change from government at the same time.
The case study of 'UNREST' reviews how the team built a movement to help raise over $400K through the crowdfunding platform Kickstarter for production and distribution. Further to that the movement pushed for action at the White House and Houses of Parliament. With multiple stakeholders working on the issue of M.E. (commonly known as Chronic Fatigue Syndrome) - how do you balance the needs and objectives of all involved to ensure that your campaign meets everyone's expections?
17:45 - 18:00 Break
18:00 - 19:00 Brand Value with a Plus
Case Studies: The Rise of the Synths & Living Simply
Vivian Schröder, Boekamp&Kriegsheim, Berlin, Germany & Ana Castanosa, 9am Media Lab, Madrid, Spain
When considering brand partnerships, many just think about the cash. They assume a brand can close a financing round, without considering the many additional benefits of marketing, legal and logistical support that could be on offer. In this session, 2 Masterschoool projects currently in the making, present new brand activation opportunities and discuss all the benefits in working with these new partners. This session will involve YOU as the audience to consider the right questions to ask, and think outside the box when it comes to the types of companies that you might be able to approach. How can you best maximise conversations with brands to ensure that both parties benefit from the partnership? How can you hit all of your objectives whilst unlocking new opportunities presented?
19:00 - 19:15 Toolkit to Go
Sarah Mosses, Together Films, London, UK
Sarah will share the top 12 questions to think about when planning a campaign for your documentary.
19:15 - 21:00 Get-together
Termin: 16. November 2017, 16:00 - 19:00 Uhr, anschließend Get Together, Startplatz, Köln
Anmeldung (mit Angabe von Name, Firma und Email-Adresse) bis zum 13. November beim Creative Europe Desk NRW unter rsvp(at)ced-nrw.eu
01.11.2017 | Creative Europe MEDIA